Swedish Startup Space acquired by Breakit

Today, I have some exciting news to share with you all. Below is a press release by Swedish Startup Space and the Breakit team.

Read more:

When Swedish Startup Space launched two and a half years ago, the web site quickly became a must-visit for entrepreneurs, investors and techies who wanted to keep track what was going on in the flourishing Swedish startup industry.

The site was, in part, born out of frustration. Swedish tech companies were extremely successful, but did not get much coverage from Swedish media. If an entrepreneur in Stockholm wanted to read an article about a company that her friend started at KTH and which was now raising a huge sum of capital – she would find that article on Techcrunch instead of a local news service.

“She would find that article on Techcrunch instead of a local news service”

Anders, Pär, Einar and James saw this and decided to do something about it. The original idea was to create a community where people in the Swedish tech industry could connect, find jobs and look for events or office space. But Swedish Startup Space soon became a news service too, reaching tens of thousands of readers every week.

It became an important component of the startup ecosystem in Stockholm. For that, the four founders deserve the warm gratitude of the community.

A lot has changed in Swedish startup media since early 2013.

Swedish business journalists are now giving the startup industry the coverage that it deserves. As mainstream media coverage of startups has increased, the Swedish Startup Space founders feel that their mission has been achieved. Breakit is today happy to announce that we are acquiring the Swedish Startup Space property, in order to increase English-language coverage of the Swedish startup scene, something that Swedish Startup Space proved was popular with an international audience.

In short: This is not the end of Swedish Startup Space. In fact, it’s the opposite.

The web site will become a part of Breakit. This means that it will be backed by a professional news organization producing more content then before. You will see more articles (in English) and a few new faces among the contributors. The popular job board will live on.

Anders, James, Einar and Pär will leave Swedish Startup Space and continue to work on their other companies they’ve since gone on to start. They will however remain as honorary ambassadors at Breakit, contributing from time to time.

Olle Aronsson, co-founder, Breakit
Stefan Lundell, co-founder, Breakit

My next adventure: Sparta Sales

This week was my first week at Sparta Sales. Sparta is a sales gamification platform that helps sales organisations drive sales growth and build stronger sales culture.

I had my last day at Citrix on July 1st. Long story short, I had a blast at Citrix, but the opportunity at Sparta was just to good for me to pass on. At Citrix I got to work with some amazingly talented people, travel the world and create one of the best mobile conference apps in the world (check it out! Even Apple thinks so). I will miss it all dearly.

Sparta was founded in Stockholm, Sweden in 2014. Today we are proud to say that we have some of the Nordic’s largest sales organisations as customers such as Bonnier, Modern Times Group, Tele2, Canal Digital, Com Hem, Hyundai and many more.

The company has a warm and welcoming environment, a multicultural and diverse team and a can-do mentality where everything is possible. I am very proud to be part of this team.

We are currently looking for a talented frontend engineer, so if you know of any, please send them my way!


Continuous deployment for free when building a mobile iOS app and API


I am a big fan of CI and CD and the overall mentality that you should always be deploying. There should never be any stress involved in the fact that you are deploying. You should always be able to trust your code.

While building my latest hobby project, one of the first thing I started doing was to setup all the environments that was needed to make sure I don’t break anything as the project grows. Since it is a hobby project, I would prefer to get as far as I can with free tiers available at different providers.

In this article I will outline my setup and how you can grow into the paid plans at each provider while taking away the initial costs. Making sure that the only initial cost is a smaller amount of development time.

Technology Stack

The backend is a Ruby on Rails API that is serving JSON. This gives me a few things I need to test in the backend:

  • API Requests
  • Controllers
  • Models

All of the above are tested using RSpec.

The mobile iOS app uses Cedar as a test framework and I pesonally strive to maintain a good test coverage (of course, where it makes sense).

CircleCI (iOS)

CircleCI just opened up mobile iOS support as a beta feature and you can request access to it by sending them an email and then activate it:

CircleCI now offers Beta support for building and testing iOS (and OSX) projects. To enable this feature, go to Project Settings > Experimental Settings and enable the “Build iOS project” experimental setting. This will cause builds for this project to be run on OSX machines rather than the usual Linux containers, and iOS-related build and test commands will be automatically inferred.

They offer one private project for free which suits us perfectly, since we only need one for the iOS app.

Fabric (iOS)

Beta by Crashlytics is a cross-platform toolset built to make beta distribution easy. I followed a sample project that was available for CircleCI and Testflight and modified that to get my CircleCI to push my builds to Fabric.

Codeship (Web)

Codeship is a continuous integration & delivery as a service provider. They also offer a free tier with these restrictions:

  • 1 concurrent build
  • 1 test pipelines
  • 100 private builds / month
  • 5 private projects

It will not scale very well if we start deploying a lot, but it will get you quite far to start off with. They have an awesome support for Ruby on Rails so in this case, its extremely easy to get up and running!

Heroku (Web)

Heroku is a cloud platform as a service. That means you do not have to worry about infrastructure; you just focus on your application. They offer instant Deployment with Git push, where we will instead push our code to GitHub and let Codeship run the CI and deploy to Heroku instead if everything gets a green light

Slack (All)

In my opinion, Slack is like IRC but for companies. You can create open channels for the projects, groups and topics that the whole team shares. I suggest you create a #notifications channel where all your CI posts their status updates when a build fails (or passes). This way the entire team knows when something goes awry.

The Next Thing: Joining Citrix

Last week I finished my assignment at Aftonbladet for Netlight Consulting in Stockholm. Next week I will start my new job as a Senior Software Engineer for Citrix Online.

The last few years I feel like I’ve accomplished a lot, I’ve successfully started two businesses alongside my studies; my own consulting company Framert AB and the Swedish tech blog Swedish Startup Space. I have learnt a lot from these experiences and after finishing my Master’s degree, I started working for Netlight Consulting. After all, that’s what most of my friends from university was doing and they seemed to like it. That was a great journey for me and a great company, but I wanted something more.

The opportunity at Citrix was brought to my attention by a good friend of mine, and I managed to get a great connection with the team. I will be working with iOS and there are some interesting opportunities and obstacles we will need to tackle together.  The majority of the team is based in Santa Barbara, California and me and a few others in the team will be working remotely.

I am really excited to see where this path takes me and what the future holds for me and the people close to me. Most of all, I am really excited to start working across the borders and get back into mobile app development.